diff --git a/lib/generate/format-contributor.js b/lib/generate/format-contributor.js
index 24f53cb..6e2da82 100644
--- a/lib/generate/format-contributor.js
+++ b/lib/generate/format-contributor.js
@@ -4,7 +4,7 @@ var _ = require('lodash/fp');
 var formatContributionType = require('./format-contribution-type');
 
 var avatarTemplate = _.template('<img src="<%= contributor.avatar_url %>" width="<%= options.imageSize %>px;"/>');
-var avatarBlockTemplate = _.template('[<%= avatar %><br /><sub><%= name %></sub>](<%= contributor.profile %>)');
+var avatarBlockTemplate = _.template('[<%= avatar %><br /><sub><b><%= name %></b></sub>](<%= contributor.profile %>)');
 var contributorTemplate = _.template('<%= avatarBlock %><br /><%= contributions %>');
 
 var defaultImageSize = 100;
diff --git a/lib/generate/format-contributor.test.js b/lib/generate/format-contributor.test.js
index 3a8c303..a52eb76 100644
--- a/lib/generate/format-contributor.test.js
+++ b/lib/generate/format-contributor.test.js
@@ -16,7 +16,7 @@ test('should format a simple contributor', t => {
   const contributor = _.assign(contributors.kentcdodds, {contributions: ['review']});
   const {options} = fixtures();
 
-  const expected = '[<img src="https://avatars1.githubusercontent.com/u/1500684" width="150px;"/><br /><sub>Kent C. Dodds</sub>](http://kentcdodds.com)<br />[👀](#review-kentcdodds "Reviewed Pull Requests")';
+  const expected = '[<img src="https://avatars1.githubusercontent.com/u/1500684" width="150px;"/><br /><sub><b>Kent C. Dodds</b></sub>](http://kentcdodds.com)<br />[👀](#review-kentcdodds "Reviewed Pull Requests")';
 
   t.is(formatContributor(options, contributor), expected);
 });
@@ -25,7 +25,7 @@ test('should format contributor with complex contribution types', t => {
   const contributor = contributors.kentcdodds;
   const {options} = fixtures();
 
-  const expected = '[<img src="https://avatars1.githubusercontent.com/u/1500684" width="150px;"/><br /><sub>Kent C. Dodds</sub>](http://kentcdodds.com)<br />[📖](https://github.com/jfmengels/all-contributors-cli/commits?author=kentcdodds "Documentation") [👀](#review-kentcdodds "Reviewed Pull Requests") [💬](#question-kentcdodds "Answering Questions")';
+  const expected = '[<img src="https://avatars1.githubusercontent.com/u/1500684" width="150px;"/><br /><sub><b>Kent C. Dodds</b></sub>](http://kentcdodds.com)<br />[📖](https://github.com/jfmengels/all-contributors-cli/commits?author=kentcdodds "Documentation") [👀](#review-kentcdodds "Reviewed Pull Requests") [💬](#question-kentcdodds "Answering Questions")';
 
   t.is(formatContributor(options, contributor), expected);
 });
@@ -45,7 +45,7 @@ test('should default image size to 100', t => {
   const {options} = fixtures();
   delete options.imageSize;
 
-  const expected = '[<img src="https://avatars1.githubusercontent.com/u/1500684" width="100px;"/><br /><sub>Kent C. Dodds</sub>](http://kentcdodds.com)<br />[👀](#review-kentcdodds "Reviewed Pull Requests")';
+  const expected = '[<img src="https://avatars1.githubusercontent.com/u/1500684" width="100px;"/><br /><sub><b>Kent C. Dodds</b></sub>](http://kentcdodds.com)<br />[👀](#review-kentcdodds "Reviewed Pull Requests")';
 
   t.is(formatContributor(options, contributor), expected);
 });
@@ -54,7 +54,7 @@ test('should format contributor with pipes in their name', t => {
   const contributor = contributors.pipey;
   const {options} = fixtures();
 
-  const expected = '[<img src="https://avatars1.githubusercontent.com/u/1500684" width="150px;"/><br /><sub>Who &#124; Needs &#124; Pipes?</sub>](http://github.com/chrisinajar)<br />[📖](https://github.com/jfmengels/all-contributors-cli/commits?author=pipey "Documentation")';
+  const expected = '[<img src="https://avatars1.githubusercontent.com/u/1500684" width="150px;"/><br /><sub><b>Who &#124; Needs &#124; Pipes?</b></sub>](http://github.com/chrisinajar)<br />[📖](https://github.com/jfmengels/all-contributors-cli/commits?author=pipey "Documentation")';
 
   t.is(formatContributor(options, contributor), expected);
 });