diff --git a/lib/init/add-contributors-list.test.js b/lib/init/add-contributors-list.test.js
index 35c972e..0c19bd8 100644
--- a/lib/init/add-contributors-list.test.js
+++ b/lib/init/add-contributors-list.test.js
@@ -37,7 +37,11 @@ test('should create contributors section if it is absent', t => {
     'Description',
     '## Contributors',
     '',
-    '<!-- ALL-CONTRIBUTORS-LIST:START - Do not remove or modify this section --><!-- ALL-CONTRIBUTORS-LIST:END -->'
+    'Thanks goes to these wonderful people ([emoji key](https://github.com/kentcdodds/all-contributors#emoji-key)):',
+    '',
+    '<!-- ALL-CONTRIBUTORS-LIST:START - Do not remove or modify this section --><!-- ALL-CONTRIBUTORS-LIST:END -->',
+    '',
+    'This project follows the [all-contributors](https://github.com/kentcdodds/all-contributors) specification. Contributions of any kind welcome!'
   ].join('\n');
 
   const result = addContributorsList(content);
@@ -51,7 +55,11 @@ test('should create contributors section if content is empty', t => {
     '',
     '## Contributors',
     '',
-    '<!-- ALL-CONTRIBUTORS-LIST:START - Do not remove or modify this section --><!-- ALL-CONTRIBUTORS-LIST:END -->'
+    'Thanks goes to these wonderful people ([emoji key](https://github.com/kentcdodds/all-contributors#emoji-key)):',
+    '',
+    '<!-- ALL-CONTRIBUTORS-LIST:START - Do not remove or modify this section --><!-- ALL-CONTRIBUTORS-LIST:END -->',
+    '',
+    'This project follows the [all-contributors](https://github.com/kentcdodds/all-contributors) specification. Contributions of any kind welcome!'
   ].join('\n');
 
   const result = addContributorsList(content);
diff --git a/lib/init/init-content.js b/lib/init/init-content.js
index 73aeabf..e481958 100644
--- a/lib/init/init-content.js
+++ b/lib/init/init-content.js
@@ -4,7 +4,9 @@ var _ = require('lodash/fp');
 var injectContentBetween = require('../util').markdown.injectContentBetween;
 
 var badgeContent = '[![All Contributors](https://img.shields.io/badge/all_contributors-0-orange.svg?style=flat-square)](#contributors)';
+var headerContent = 'Thanks goes to these wonderful people ([emoji key](https://github.com/kentcdodds/all-contributors#emoji-key)):';
 var listContent = '<!-- ALL-CONTRIBUTORS-LIST:START - Do not remove or modify this section --><!-- ALL-CONTRIBUTORS-LIST:END -->';
+var footerContent = 'This project follows the [all-contributors](https://github.com/kentcdodds/all-contributors) specification. Contributions of any kind welcome!';
 
 function addBadge(lines) {
   return injectContentBetween(lines, badgeContent, 1, 1);
@@ -31,7 +33,11 @@ function addContributorsList(lines) {
       .concat([
         '## Contributors',
         '',
-        listContent
+        headerContent,
+        '',
+        listContent,
+        '',
+        footerContent
       ]);
   }
   return injectContentBetween(lines, listContent, insertionLine + 2, insertionLine + 2);